How to Trade Hustle Culture for a Healthy One

It seems like everywhere we look, people are hustling hard these days. We see t-shirts with “respect the grind” and “hustle hard” on them. We watch people work loooong days over and over again while claiming that’s the only path to success. And even in our personal lives, it feels like most of us are […]

Business

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Nailing Down Your Dream Client as a Photographer

Photography

Pregnant mom-to-be standing on the edge of a mountain over looking the ocean on a cloudy day

I’ve seen tons of truly stunning photos over the years – but the images that have stuck with me for the long haul were those rare snaps that take things from “stunning” to storytelling.  Isn’t it amazing that as photographers, we have the ability to tell stories without saying a word? We get to do […]

How to Tell Stories with Your Images

Photography Tips

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I remember in my early photographer days just how nerve-wracking photoshoots could be. It’s not like you can just show up and take a few pictures and call it a day! There are so many things to think about to run smoother photo shoots, from gear, location, and lighting to making sure your clients feel […]

5 Tips for Smoother Photo Shoots

Photography Tips

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Photo showing Jillian holding a camera. Being a mom and a photographer and entering the holiday season can sometimes lead to burnout.. i've been there.

After 10 years of doing this photography business thang, there are certain questions I get again and again both about the profession and the craft of photography! People wonder about the camera settings, how to master editing, and what my advice might be to start their own photo biz. And truth be told, I LOVE […]

The 10 Most Important Photography Questions: Answered

Photography Tips

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One thing I always talk about with my photography students is that a fab photo comes down to so much more than the editing. It’s the mood, the environment, the lighting, the emotions, the camera settings, the subjects’ faces, the style, and the whole vibe of the scene. However, a great edit can take an […]

A Professional Photographer’s 3 Favorite Photo Editing Apps

Photography Tips

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When you first get a DSLR camera, I know that it’s tempting to set your camera to “auto” and just run with it. After all, these are nice, advanced cameras that aren’t exactly cheap! You’d think they would have the capacity to take incredible photos without you having to mess with them much. But… there […]

5 Reasons to Shoot in Manual

Photography Tips

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mother-with-baby-on-chaise-jillian-goulding-photography

Taking photos indoors can be challenging, but it doesn’t have to be. It can be a fun, creative adventure if you have the right tools, approach, and attitude! Truth: I adore doing family sessions, including newborn and sometimes maternity photos, indoors. It’s such a cozy, sweet, and intimate environment to capture families together in their […]

6 Secrets to Perfecting Indoor Photography

Family Photography

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I always say a great photography business isn’t just about having the right camera. It’s also owning your story, connecting meaningfully with clients, and understanding your “why”—the thing that motivates you to create and succeed. If those are the core foundation of your business, you’ll be set up for success! But I will say, I […]

My 7 Favorite Photography Products & Accessories

Business

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jillian-goulding-with-daughter-maggie

After being in business for more than a decade, I’m always amazed by the things that *actually* impact my photography business’s growth and forward motion. While on the outside, I’m a lifestyle and family photographer in the Sacramento area—when you peel back the curtain, my business is so much more than a nice camera and […]

Why Letting Yourself Be Seen Authentically Is Important for Your Photography Business

Business

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Most photographers have a signature “thing” they’re known for… amazing scenic shots, epic family portraits, beautiful contrast, breathtaking black-and-white images. My “thing” that I’ve always prioritized is finding good lighting during my photography sessions. Good lighting can be a true game-changer for any session so I want to talk all about photography lighting tips you […]

The 5 Best Tips for How to Get Good Lighting During Photography Sessions

Photography Tips

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 I’m going to share with you the 5 secrets to capturing emotional and authentic images of your clients, no matter what. I’ve spent the last 10 years building my photography business based on these principles, and they’ve landed me shoots with celebrities and influencers who I never could’ve dreamed I’d meet.

Download it here, and learn how to start taking photos you’re truly proud of… 💫



5 Secrets to Get Emotional & Real Images From Every Photo Shoot

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